What we do

Consultancy and content services to help you plan and publish information about science and complex topics

From strategy and planning to creation and delivery, we help you produce content that is accurate, clear and accessible for humans, search engines and generative AI engines.

Everything we do is underpinned by our experience in communicating complex topics and applying best-practice content principles. We combine subject knowledge and communication expertise for content that helps people engage, understand and act.

Our approach

We bring scientific thinking to content design — we make sure content is evidence-based, user-centred and supports your goals.

Every piece of work involves:

  • Clarifying your goals and context so we can find the best approach for your project, to support your organisation's needs.
  • Deeply understanding the information to identify inaccurate or unclear messaging, and appropriately reflect the underpinning concepts, science and data.
  • Considering accessibility, user needs and preferences from the start to identify effective formats and messages, as well as findability (through optimising content for print, search engines and generative engines).
  • Making intentional design choices at every stage, based on the context, user needs and type of information.
  • Iterating content based on feedback and user testing.
  • Managing workflows for quality control, clear communication and delivery.

Strategic content consultancy

We create custom processes and guidance to help you plan, publish and maintain content about complex topics. Whether you need a complete content strategy for a new website, recommendations for existing content, or guidance for printed products, we can help.

Business needs analysis

We work with you to understand your context, users and goals. This can include stakeholder workshops and content analysis to evaluate the effectiveness of existing information and identify gaps.

User research

We understand the needs of your users by conducting user interviews and surveys, keyword research and reviewing analytics.

Content audit and analysis

We analyse your existing content to identify gaps, outdated content and opportunities to improve readability, metadata and structure.

Information architecture

We create clear, logical content structures to organise information in ways that make sense for audiences, and are easy for you to manage and update over time.

Content strategy

We create practical content strategies that help you create and update your content — covering content governance, production and review workflows, prioritisation and decision-making processes, measures of success, and detailed guidance for your content authors.

Writing

We write content for websites, reports, policies, guidelines and more. We tailor our approach based on what works best for the format, topic, user needs and your requirements. Quality and accessibility are core to our work, and we write to meet scientific and accessibility standards, including the Web Content Accessibility Guidelines (WCAG).

Technical writing

We create reports, briefs and other publications to explain complex information to different audiences — from policy-makers and executives to stakeholders and general audiences. We confirm relevant source material, aims and key messages, then draft and iterate based on your feedback. We also create reports from committee and expert meetings to summarise key topics and outcomes.

Web writing

We create web content based on best-practice principles to increase engagement with the information. Alongside accuracy and clarity, we consider accessibility, readability, scanability and searchability (through search engine and generative engine optimisation).

Training

We deliver workshops to boost your team's skills in writing, editing and data visualisation — run as ticketed sessions throughout the year, private workshops online or face to face, or custom programs built around your team's needs.

Explore our training

Editing

We edit content based on our understanding of your organisation's needs and the subject matter, to ensure information is clear, accurate and readable.

Developmental, structural and substantive editing

We work with you to understand the drivers, audience and intent of the content. We analyse your draft to identify themes and information gaps, and recommend solutions for improving structure, information flow and language to support the purpose of the content.

Copyediting and proofreading

We edit content to ensure messaging is clear, meets audience needs and supports the intent. We make sure grammar, punctuation and tone of voice align with your organisation's style guide.

Visual design

We design infographics, diagrams and data visuals that are accurate, clear and engaging. We make purposeful design choices to build credibility and help audiences understand complex ideas without visual clutter.

Infographics

We identify the aim, audience, key messages and data sources for the infographic, map out the infographic 'story', and propose concepts based on appropriate visual metaphors and structures. We then convert the chosen concept into the final infographic, guided by best-practice design principles and your organisation's visual brand and style.

Data visualisation

We create graphs, charts and diagrams to convey important data in ways your audience can easily interpret. We follow technical conventions for graphs and data visualisation, and customise visual elements to the audience's level of data literacy — aligning with conventions for expert audiences and formal reports, and exploring easily interpreted options for nontechnical audiences.

Request a quote or discuss your needs

Give us a call or email us to find out how we can help.

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